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Saturday

Thanks to everyone who attended MMC13! See below for a record of the panels that took place on the Saturday of the event.

Featured Workshop
10 a.m.-1 p.m. – A Poynter Institute Presentation
“Storytelling Across Platforms”

A brainstorming session for photos, graphics, video, audio, numeracy, data viz, interactivity, social media and more. You’ll find insight into the most effective ways to integrate varied story forms into a report. (This will be interactive session with lots of discussion!)
Sara Quinn, Poynter Institute
House Salon

Workshop/Panels
11-11:50 a.m. – Your 15 Minutes 30 Seconds of Fame: Finding Commercial Acting Roles
Whether it’s one job in a 30 second spot or being the face of a whole campaign, there’s an actor (once) seeking work behind every ad you’ve seen. There’s a lineup of jobs to be had in the universe of commercials, but few people know where or how to start. Our panelist’s job is to find companies a voice, face or actor for their product. And if you’re an actor seeking work, that could be you…if you learn the ropes first.
Rick Estimond, Casting Director, People Store Talent
Court Salon

11 a.m.-12:30 p.m. – Back to the Basics: A Managing Editor Answers Your Questions (and Helps Solve Some Problems)
No beating around this bush, no sitting and being lectured at in this session—Bert Roughton wants to help you tackle your problems head-on. Don’t know what your target audience wants? Clueless as to what your next feature should be? Have a new website, but have no idea what to put on it? In this session, come with all of your questions and all of your challenges. Our resident editor-for-a-day will help you hammer out some practical solutions.
Bert Roughton, Managing and Senior Editorial Director, Atlanta Journal-Constitution
Senate Salon

12-12:50 p.m. – Night Life For a Living: Carving Your Path in the A&E Trade Biz
Writing for a nightlife or entertainment periodical can gift you glamorous assignments like interviewing Katy Perry or covering a fashion shoot. Trouble is: everyone knows it and the (limited) market is fierce. How do you transform your Arts & Living column for your student paper or your student TV interviews with movie stars into a full-time career in weekly or monthly trades? We’ve got two very recent alumni who are doing it. They’ll brace you for the worst but also advise you on how to get the best out of the A&E track.
Elijah Sarkesian, Editor-in-Chief, David Magazine & Caroline Cox, Co-EIC, CommonCreativ ATL, Associate Editor, JEZEBEL

12:45-2:15 p.m. – Confessions From a Mediocre Reporter: Ramen Noodle Recipes* and “Faking It ‘Til You Make It”
Confession: Every other presenter will talk about doing journalism the “right” way. Jim Burress will tell (and show!) how he did it wrong— going from hired at age 20 to fired at age 21 to somehow still in broadcast news at age 34. He’ll share tips on surviving on $14,500/yr, working in small markets (and why you should want to), what you’ll encounter in your first jobs and why a job in one medium might actually help your career in another. Bring your resume, your demo reel, and a sense of humor. You’ll walk away with the satisfaction knowing you’ll probably be terrible at first, and that’s OK. (*Not kidding, there will be ramen recipes).
Jim Burress, host/reporter, 90.1 WABE
Senate Salon

1:15-2:45 p.m. Sports Photos – Tips from a Working Pro
Talk about— and view— sports photojournalism techniques for capturing standout images while maintaining integrity and professionalism. Learn about typical sports photo lens selection, advanced camera settings, unique angles and remote cameras from a wire service and newspaper photographer. Discuss how work-flow, photo editing and technology produce award-winning images for you that can bring smiles to editors’ faces. (NOTE: Participants are encouraged to bring their photo equipment if they want ‘hands-on” time).
David Tulis, on-assignment photojournalist
Court Salon

1:15-2:45 p.m. – Mad Libs and the Art of Making a Good Pitch
After our panels, you should be a multimedia, multiform storytelling machine. So our resident producer is putting you to the test! In this interactive panel, put the story together on the spot. We’ll talk dos & don’ts, as well as share past agonies and glories of selling stories. Then we’ll come up with a set of facts, a scenario (Mad Libs style) and we’ll all take shots at making the best pitch from that story. See what’s in, out and on the cutting room floor in getting the green light to tell your stories.
Emma Lacey-Bordeaux, reporter/producer
House Salon

2:30-4 p.m. – Finding Story Ideas, Even for Readers Who Don’t Care About Anything
“Nobody reads the school paper” doesn’t need to mean “nobody will read the school paper.” If your paper is laboring under a tired story budget cluttered with nothing but blotters, meeting reports and reviews, it’s time to expand your mind to the stories you’re missing. There will be no vague suggestions in this workshop– you’re going to find story ideas right here and now. You’ll return to the newsroom with more assignment to pursue– and to assign.
David Simpson, adviser and former AP Assistant Bureau Chief
Senate Salon

3-4:15 p.m. – Starting Up, On Your Own
Frederick Taylor started an independent film company…what’s your idea? Taylor will discuss his experience starting up Tomorrow Pictures, the challenges that he faced along the way and the misconceptions that come with starting such a venture. In an interactive exercise, you’ll be encouraged to pitch and develop your business ideas- hopefully practice for your bright future to come.
Frederick Taylor, Creative Director, Tomorrow Pictures
Court Salon

3-4:15 p.m. – Understanding (and Using) Your Right to Access
The law gives college journalists tons of opportunities (directly and through secondary sources) to get at the information that their administrators would rather keep hidden. We’ll look at the mechanics for successfully filing (and appealing!) requests for information, specific examples of great open-records stories you can steal, and how to deal with uncooperative police agencies at the scene of hot news.
Frank Lomonte, Executive Director, Student Press Law Center
House Salon

Keynote Speaker
4:20-4:50 p.m. – Frank Lomonte
As the Executive Director of the SPLC, Frank Lomonte has seen every type of attempted censorship of student journalism one can imagine. He’ll reflect on the issues that he believes are most important for student media practitioners today and how these issues may impact you well beyond graduation.
House Salon

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