Thanks to everyone who attended MMC13! See below for a record of the panels that took place on the Friday of the event.
9:30-10:50 a.m. – Featured Speaker
Monica Pearson became the first minority and first woman to anchor the 6 p.m. news in Atlanta in 1975. Thirty-seven years later, she retired with a legacy of award-winning broadcasts and community service. In our leadoff presentation, Pearson will walk us through her legendary career. She’ll share her advice on identifying the most important stories, how to give back to the community and following your ambitions.
Monica Pearson, retired anchor, WSB
11-11:50 a.m. – Herding Cats (or, Actually, Writers): Managing Staff Transitions in the Newsroom
Managing your college newspaper is like shooting a moving target—people quitting because they don’t like volunteering, leaving because they’re graduating or constantly exploring their interests by asking for new assignments. The good news is: this will help you prepare for your future career! Bert Roughton is a senior editor at Atlanta’s largest newspaper and he’s managed staffs through all sorts of turbulent times. You’ll get his wisdom on how to get the most out of your newsteam, even when your team is constantly changing.
Bert Roughton, Managing and Senior Editorial Director, Atlanta Journal-Constitution
11-11:50 a.m. – It’s Not Just Football and Gamers: Covering Campus Sports
So you’re a newly arrived sports fan on campus and that’s all you need to contribute to your sports section, right? Not exactly. Covering your campus sports goes beyond the glamour sports, a boxscore and a profile or two. We’ve got two resident experts on covering GSU athletics. They’ll talk about sharpening your sportswriting skills, discuss the angles that college students often miss, and give you the inspiration to improve your coverage of athletics in no time flat.
Doug Roberson, sports reporter, Atlanta Journal-Constitution & Ben Moore, founder/editor, Panthertalk.com
11-11:50 a.m. – College TV Show Today, Production Gigs Tomorrow
It takes more than good grades in your production class to get the first job! Your student TV station, internships and developing your own pitches are all a part of it too. We’ll hear from someone who went from his own student television show to MTV to freelancing for a production company with an HBO contract. He’ll not only share his story but talk about what you can do before, during and after graduation to stay creative and stay in the job hunt.
Yonas Michael, assignment editor/producer, Blumhouse Productions
11-11:50 a.m. –This Panel May or May Not Be Sponsored: Commercial vs. Non Commercial News
Not all journalism jobs are created equal and newsradio is a classic example. Some journalists find themselves on the right side of the dial, trying to maintain a competitive reporting edge while attracting sponsors to make it work. While others need not worrying about offending sponsors…but possibly not having enough funds to hire a proper news team! We hear from two pros left and right of the dial on what to look out for when finding the first broadcast journalism job and how your approach might vary depending on which side you find yourself on.
Jim Burress, host/reporter, 90.1 WABE & Mark Woosley, reporter/anchor, All-News 106.7
12-12:50 p.m. – I’m on the Mic…Why Do I Have to Worry About My Twitter?
Everybody your age grew up with social media. Problem is: until you got to college, you never worried about how to use it to help your career…or how it might hurt your career. Rich Sullivan has almost 20 years of media experience on the air and in programming—and he had to learn how to use new media on the fly for his work. He’ll tell you what he’s learned, and what we’re all still learning.
Rich Sullivan, freelance producer/reporter
12-12:50 p.m. – Using the Right Skills Left of the Dial
Atlanta has a thriving non-commercial radio community and that can be an opportunity for you to develop skills on and off air to help your career. That can mean finding non-mainstream programming, learning interview techniques by talking to obscure country artists or organizing shelves of what you thought was your grandparents’ vinyl. Hear a former college DJ speak on being a Program Director, interviewer and even award-winning producer.
Matt Steadman, Program Director, AM1690
12-12:50 p.m. – The Camera With You
The cell phone has become pervasive and now everyone thinks they’re a photographer – but that doesn’t mean they are a photojournalist. Knowing how to use this tool is as important as knowing when to use it – or when not to. Take the first step in learning the transition from amateur photographer to photojournalist.
Mark Johnson, Senior Lecturer in Photojournalism, University of Georgia
12-12:50 pm. – Passes, Posters and Promos: An Inside Look at Film Publicity
Trodding the boards, getting behind the camera and toiling in the editing room are all important inroads to the movies. Yet there’s also a lot of important work behind the scenes securing media promotion, coordinating advance screenings, touring talent, and generating buzz. Get an inside look at what goes behind putting these events together and opportunities that PR and FILM majors alike will find most interesting.
Jesse Brooks, Publicity and Promotions Coordinator at Allied Integrated Marketing
1-1:50 p.m. – Behind the Scenes of a TV Newsroom: Becoming Interns on the Inside Track
From making good first impressions to connecting with media professionals, these panelists (former interns themselves) will discuss how to make the most of your television internship. Topics include: how to navigate the different newsroom personalities, what NOT to do, and advice for turning your internship into a career.
Megan Hodgkiss, Esq., Multimedia Specialist & Belinda James, News Producer, CBS Atlanta
1-1:50 p.m. – The Resources a Video Editor Should Know
That digital production class taught you some techniques and introduced you to ten fellow students…now what? What are the resources at your disposal to learn even more? Where can you find more peers and find leaders in the industry? Dive into a world of free and low cost editing tools and group affiliations that will help you develop and make the most of your skills.
Adrienne Lee, Digital Preservations Editor, CNN
1-1:50 p.m. – Seeing Music, Stories and the World Through Film
Not every career in film and video is restricted to one genre: Frederick Taylor is living proof. A filmmaker, producer and Creative Director, Taylor has travelled to multiple continents to work on documentaries, travelled the country to work on music videos, produced commercials for the state lottery and worked for clients ranging from CNN to Nike to Unicef. He’ll not only tell his story, but also share how each project he’s worked on has informed the others.
Frederick Taylor, Creative Director, Tomorrow Pictures
1-1:50 p.m. – Getting the INFO in Sports Information: The SID-Media Relationship
Whether trying to get game footage, sideline passes or an interview with the school’s star player, university sports reporters invariably find themselves dealing with the Sports Information Office. The SID can be a great resource. However, the SID-reporter relationship can be riddled with pet peeves on both sides. Three people from the SID side will share their stories and give their advice on how to develop a relationship that works for both sides.
Sports Information Directors: Allison George (GSU), Dean Buchan (Georgia Tech)
2-2:50 p.m. – ‘Investigate’ Isn’t Just a Buzzword: Get the Dirt on the City Beat
The shy wallflower doesn’t get the most intriguing stories and nowhere is that more evident than in covering a city beat. Whether uncovering municipal expenses, getting the behind-the-scenes take on business deals or digging deeper to find out how national and state policies affect local politics, there’s a wealth of stories and potential scandals to be found in your hometown. Learn how to hold officials accountable and to give your readers the grittiest details relevant to their day-to-day lives.
Thomas Wheatley, News Editor, Creative Loafing
2-2:50 p.m. – Being a Pro in a Time of Tragedy: Covering Catastrophic Events
Colleen McEdwards has covered events that hit at the most tragic cores of life: oil spills, wars, natural disasters. She has won national awards for her work covering 9/11. These events call for poise, professionalism and a sharp reporting instinct in the face of catastrophe. McEdwards will share her advice on how to cover the tragic side of the news and how covering such events can shape you into a stronger reporter and better person.
Dr. Colleen McEdwards, anchor, CNN International
2-2:50 p.m. – Behind the Glass, Behind the Board: Getting Your Feet Wet in Music Production
You know the faces of the hits on the radio, but oftentimes it’s the producer behind those faces that ends up in demand. But where do producers start their careers? Where do they learn their skills? Most importantly, how do they get the placements that gets them in the studio? Our panelists have worked with Beyonce, Rick Ross, Timbaland, Jeezy, The Game and others, but they didn’t just fall into it. In this panel, they’ll chart their paths and tell you how you can chart yours.
Keyz, producer (The Upperclassmen), amp; Black Metaphor, producer & Raychel J, A&R, R.A.Y.D.A.R. Entertainment
3-3:50 p.m. – The Talent That Leads the Talent: Music Management 101
If you’re willing to take initiative and apply basic management skills, you can find a rewarding career behind the scenes in music. However, don’t just think it’s a matter of getting a business degree and then calling your favorite singer, rapper or songwriter. There’s a myriad of items to consider before getting started. Our panelists have held numerous A&R posts and one even founded his own company. Both have crossed paths with emerging artists, multi-platinum artists and fellow entrepreneurs. Learn the steps and missteps they’ve taken and gain perspective on the world of music promotion.
Brian Richardson, A&R, Grand Hustle
3-3:50 p.m. – Taking Care of Business…Reporting
As daily newspapers struggle to stay relevant to a busy audience with diverse interests, business newspapers continue to command the attention of their readers — in print, online and via mobile devices. Business reporters in Atlanta write about the technology and ideas that will shape our future and are defining our present, breaking news on new restaurants and hotels, hot development areas such as the Old Fourth Ward, and emerging technologies such as 3D printing. Learn from one of the editors of Atlanta’s leading business journal about how you can sharpen your skills today and the jobs it can help you land (and the CEOs it will help you interview) tomorrow.
Mark Meltzer, Executive Editor, Atlanta Business Chronicle
3-3:50 p.m. – Take the Long Way Home: Longform Storytelling in Any Medium
For the first time, you’re given MORE to tell your story!– More than three paragraphs, more than 30 seconds of video, more than 30 seconds of airtime…but what do you do? In this panel, you’d get advice on how to tell the real story while keeping the form and keeping it compelling. An Emmy-award winning videojournalist and a former researcher and Associate Producer for CNN Radio will share how they’ve done it and tell you how you can sharpen your narrative skills.
Emma Lacey-Bordeaux, reporter/producer & Matt Pearl, reporter, WXIA-TV
3-3:50 p.m. – Make the WORLD Yours- Public Relations and Reporting Abroad
This is a panel for both serious aspiring professionals and nomads alike! Journalism, PR and Communication degrees may land you jobs that could station you anywhere on any corner of the planet. However, it helps to develop specific skills that will make you to the person that a company will want to hire to represent them abroad. A PR/journalism pro will tell you how he got started on the road and teach you the path there as well.
Trevor Williams, reporter/editor, Global Atlanta & Phil Bolton, founder of Global Atlanta and President of Agio Press Inc
4-4:50 p.m. – Packaging, Promoting and Fun with Cartoons: Having the FULL Design Career
Graphic design can take you to television, it can take you art studios and even music studios. Branden Collins knows and he’ll dish on how he combines his acquired skills with some creative ambition to create a full-fledged design career incorporating television, promotion and studio work. He’ll also advise on how to find a steady day job while making enough time in your day to make your own independent artistic dreams come true.
Branden M. Collins, Director of The Young Never Sleep studio and graphic designer, Cartoon Network
4-4:50 p.m. – Free Your Writing Voice!
You volunteered to be a reporter…so why are your news reports as dry as a tenth grader’s chemistry assignment? There’s a good chance you have all of the ability and can get all of the details right, but you’re involuntarily strangling your own creativity out of unwarranted fears. This panel will teach you how to be a fearless writer, but also a sensible and efficient one. One that doesn’t just get the story, but makes it come alive for the reader
David Simpson, adviser and former AP Assistant Bureau Chief
4-4:50 p.m. – In or Out?: Deciding Between PR and Journalism
Your parents probably told you your first job wouldn’t be your last, but your journalism profs probably won’t tell you that you might end up in PR. The truth is that while journalists and PR experts often face off, they also often switch hats! In this panel, a former journalist turned PR pro and a current journalist will talk about why you should start with a toe in both pools, as well as the benefits and hazards that come with choosing to dive in to either one.
Rachel Tobin, Account Lead, Jackson-Spalding & Scott Trubey, Commercial Real Estate Reporter, Atlanta Journal-Constitution
4-4:50 p.m. – What Would You Say If I…Had No Tune to Sing?: A Career in Songwriting
Great singing voice? A gift for rapping? Know ten instruments backward and forward? That’s all well and good but without original material to perform, you might find your career in music over before it begins. A.I. and Uptown A.P. haven’t just been performing on mixtapes for over 12 years— they’ve also been writing Billboard Top 10 tunes for artists ranging from Miley Cyrus to Sean Kingston to Mario. They’ll share stories of how some of their best songs have come together and how they helped other voices while finding their own.
Planet VI, performing duo and songwriters